SKILLS UP
Brand redesign, brand book, design system
and creative delegation
Role
UX/UI and Graphic Designer working with a marketing manager and SMM team.
Context
Skills Up is a drawing school offering both offline and online learning formats. The product includes a website, social media, and marketing materials for student acquisition.
What I did
1 — Brand Identity Redesign
Full redesign of the brand's visual identity — logo, color system, typography, usage rules.
2 — Brand Book and Design System
Created and maintain the brand book in Figma ↗ — for designers, stories makers, and everyone who works with creatives.
- Components and templates for the website and marketing materials
- Unified visual language for the entire team
- Brand usage rules
3 — Website Redesign
Together with the team, we redesigned skillsupschool.ru ↗.
4 — Creative Delegation
Trained a colleague to work with templates and delegated the creation of social media creatives. Now acting as art director — overseeing the visual integrity of the brand.
- Developed templates that can be used without deep design knowledge
- Conducted training on working with Figma and the brand book
- Art directing finished materials
