design systems · web · b2b · b2c · e-commerce
OQ PRINT
Design system, user account, CRM tools
and redesign of key interfaces
Role
Product UX/UI Designer working alongside developers, marketing department, design studio, and delivery team.
Context
A large network of copy centers in St. Petersburg with an extensive service catalog and complex pricing logic. The project is constantly evolving — new products and digital services are added.
Goals
- Systematize design processes
- Improve website usability
- Develop existing and create new digital products
- Support SEO metrics growth
- Optimize internal interaction processes
What I did
1 — Design System in Figma
- Developed a UI component library
- Standardized styles, grids, buttons, forms
- Implemented project management structure in Figma
- The team actively uses it in their work
2 — User Account
Together with the team, we launched the user account at copy.spb.ru ↗ — a full-featured product within a product.
- Designing the screen structure logic
- UX scenario development
- Working in tandem with the developer
- Launch and integration into the main product
3 — New Directions and Services
- Design studio promo page — copy.spb.ru ↗
- New product «Gift Certificates» — copy.spb.ru ↗
- Redesign of calculators on promo pages
4 — Internal CRM Calculator · B2B
- Developed the design system for a general calculator for employees
- Visually simplified the calculation of complex printing services
5 — Key Interface Redesigns
- Main menu
- Cart
- Checkout
- Promo page display for different cities
- Service calculators
6 — Yandex IKS Growth
Over the past year, together with the team, we achieved growth from 1860 to 2030 — an indicator of the project's overall systematic development.